DGTL
3D production, visual design, technical advisor.
For DGTL Festival 2025, Stichting NDSM-werf invited creatives to transform the iconic NDSM container arch into a public artwork in Amsterdam-Noord. The winning design would be painted on the container and remain on display for a year, turning the space into a statement of contemporary street art and public creativity.
I worked together with a creative team to bring this vision to life through a FOOH (Fake-Out-of-Home) digital installation. I personally recreated the iconic NDSM container in 3D, ensuring accuracy in its architectural details and structural characteristics. The project featured a paint spill effect, which I integrated with the container through custom shaders. I explored and refined multiple color variations, collaborating with the team to select the most impactful final palette. Once approved, all elements were composited together, blending the container, paint, and surrounding environment into a cohesive and visually striking installation.
The installation combined digital craftsmanship with street art culture, providing a dynamic invitation for artists to participate in the public artwork that would occupy a central space in Amsterdam for a full year.
Work commissioned by Hai agency (former Orthodoxx).
