This AR project for Tommy Hilfiger x Richard Quinn, developed together with Isabelle Udo at videOrbit Studio, Sem Verbraak, and Robert Mooijiman, was an internal experiment at the Tommy Hilfiger headquarters. The experience, built on 8th Wall, allowed visitors to interactively view four looks from the collection on fully animated avatars.

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I was responsible for optimizing all clothing assets for augmented reality while maintaining the highest visual fidelity. This involved reducing the combined polygon count of all outfits to just 24K vertices, baking all textures to preserve detail, and ensuring the models were fully AR-compatible without compromising their design or realism. My work allowed the AR experience to run smoothly on web platforms while showcasing the garments’ intricate details, balancing performance and quality in a highly constrained environment.

Developed during my time at videOrbit Studio.