DIESEL
Concept, art direction, full 3D production, editing.
This independent project was inspired by a Diesel bag, with the goal of creating a short, attention-grabbing video with a strong visual impact.
The bag and the entire environment were fully modeled and sculpted from scratch, including UV unwrapping and texturing, ensuring every element reflected the intended aesthetic and detail.
I handled all visual effects, including a deforming box reacting dynamically to the bag’s movement, realistic rigid body simulations for the bag’s fall, and accompanying breakage effects, creating a physically believable and engaging sequence. I also managed lighting and camera animation, carefully composing the shot to maximize depth, clarity, and cinematic impact.
The initial idea was sparked by an external suggestion, and I carried it forward through final art direction, storyboarding, and full production. The result is a polished, cohesive single-shot piece that demonstrates both technical mastery and a strong sense of visual storytelling.
This project is not affiliated with Diesel.
Independent project with informal input from Hai agency (former Orthodoxx).
