This campaign was commissioned as part of Sissy-Boy’s World of Wonders Christmas campaign and generated over 450K views on Instagram.

 

I was tasked with creating eight CGI videos for social media, showcasing Sissy-Boy’s iconic handmade products, including decorative ornaments, home accessories, and Christmas decorations. Given the brand’s strong association with artisanal craftsmanship, every digital asset required a high level of detail and care, with no reliance on shortcuts.

​

I designed and executed the full visual language of the campaign, ensuring the lighting, materials, and atmosphere matched the warm, magical tone of Sissy-Boy’s live-action photoshoots. Custom glitter effects were developed and carefully tuned across the animations, responding naturally to motion and enhancing the festive quality of each piece.

​

I was responsible for the entire CGI pipeline, including modeling, sculpting, UV unwrapping, texturing, rigging, animation, rendering, color grading, and sound design. All assets were sculpted and hand-painted from scratch. I worked closely with the producer to align creative direction, timelines, and client expectations, ensuring a smooth production process and timely delivery.

​

The centerpiece of the campaign was a custom-designed advent calendar cabinet, fully modeled and animated by me, from which each product emerged. Each object was given a distinct behavior aligned with its individual style and material qualities, while remaining coherent with the overall visual language of the campaign. This approach allowed each product to express its own character while contributing to a unified narrative.

​

This project highlights my ability to translate storytelling into visual form, managing complex, multi-deliverable productions independently while maintaining a high standard of craft, consistency, and creative problem-solving throughout the process.