This campaign was a sponsored advertisement targeting the LUX market, showcasing Zalando products on the iconic Spuerkeess building.

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I collaborated closely with the fashion team to integrate the hoodie into the 3D environment and simulate realistic wind movement. I recreated all materials from scratch, including a soft, subtle fur to faithfully replicate the real-life fabric. The Diesel bag was fully modeled, unwrapped, and textured by me, based on the original design, ensuring it matched the reference in both detail and material fidelity.

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I handled all animation work, bringing the items to life with expressive motion and interactions that felt grounded in the environment. I was also responsible for lighting and rendering, carefully integrating CG elements with the live-action footage. The background video combined real photography and AI-generated elements, creating a seamless and visually compelling environment.

All EXR files were exported with the necessary passes, with render layers optimized for efficient compositing.

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Throughout production, I worked closely with the producer to maintain creative direction, ensure technical feasibility, and meet project timelines. This project required a high level of technical precision and collaboration, resulting in a polished integration of fashion, architecture, and animation.

Work commissioned by Hai agency (former Orthodoxx).